Challenge

•As hard seltzers disrupted the alcohol industry in Mexico, many industry players recognized the need to harmonize regulation as to ensure equal competition, establish quality standards, and create an appealing narrative to a growing consumer base.

•Our client reached out to Panorama for support in understanding what was the regulatory perspective in terms of introducing an emerging category. 

•Another key challenge was to understand what were the incentives driving other industry players as to build a common ground for pushing common challenges. ​

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Actions 

• The combination of open source research and source interviews allowed us to provide the client with robust competitive intelligence reporting on a monthly basis.

• Participated in regulatory consultations with federal authorities to understand policy design.

• Provided a comprehensive benchmark on hard-seltzer regulation in markets such as the United States and Europe. 

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Results 

• Through open-source and on-the-ground consultations we provided our client with insight on the perspective of multiple stakeholders. 

• Through proactive engagement, it was possible to convey and communicate a compelling narrative on some of the advantages of hard seltzers. 

Regulatory assessment regarding the implications of alcohol labeling in Mexico.